AT&T* announced plans to be the first U.S. carrier to light up 5G at one of the most iconic venues in the country – AT&T Stadium in Arlington, Texas.
AT&T Stadium is home to “America’s Team” and consistently hosts championship sporting events as well as the biggest music and entertainment shows in the world. It’s where tens of thousands of people gather to enjoy, and share, experiences that they can’t get anywhere else. In fact, AT&T customers used more than 155 TB of mobile data – the equivalent of sending about 400 million selfies – this year alone at AT&T Stadium.
“Some hear 5G and just think it means faster connection speeds. However, it goes beyond that,” said Igal Elbaz, SVP Wireless Technology. “5G is expected to alter the in-stadium experience in dramatic, exciting ways by blurring the physical and digital experience in ways that are simply not possible on today’s networks.”
“Since opening AT&T Stadium in 2009, our vision and focus was to remain on the cutting edge in every facet of our building,” said Dallas Cowboys Chief Brand Officer Charlotte Jones Anderson. “Together with our strong collaboration with AT&T producing the most innovative technology that the world has to offer, we believe this announcement only further enhances the fan experience that can only be offered at AT&T Stadium.”
At some point, we expect fans will be able to use 5G to take their stadium experiences to the next level. Ultimately, 5G might enable fans to blend their physical experience with virtual augmentation at AT&T Stadium. What does that mean? In the future, think about getting up close and personal to the victory celebrations in the locker room through VR glasses hooked up to your smartphone. Or watching an instant replay in crystal clear 360-degree video while in line for the restroom or concessions.
Our planned 5G installation at AT&T Stadium is the first step toward making these entirely new connected experiences a reality.